Using Facebook for Business

This article has been written by Naomi Armitt, who is studying BND IT Practitioners at the University of Derby’s Buxton Campus.

Facebook is a well known social networking site for individuals. But did you know that Facebook also provides tools specifically aimed for businesses that you can use to create a presence for the company, rather than for an individual.

Businesses can create a page on facebook

Creative Weddings have created a page on Facebook.

For businesses, you can create a specific Page that has a focus on the company rather than you as a private individual. Your Facebook Page is open and available to anyone, you do not need to be logged into Facebook to see your business information.

You can add your logo to your Page, and a description, and all the usual Facebook applications like photos, videos, events, Discussion and Wall.

Here’s how to get started creating your Business Facebook Page.

You will need to select a business category that cannot be changed later, so be careful!  Make your name keyword rich to help with search engine optimisation, for example Joe’s Glazing: Derbyshire Emergency Glazers.

For further information on leveraging the Social Internet and the latest Internet marketing techniques, may I suggest you visit the website of Susan Hallam, Susan is Managing Director of Hallam Communications, specialist search engine optimisation and Internet marketing services.

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